Then there's the suggestion that there simply wasn't the appetite for peripheral music video games in the first place. One suggests people are today less willing to fork out their hard-earned cash for costly peripherals than they were six or seven years ago. What went wrong? There are a number of theories. It's a disappointing return for the peripheral-based music video game genre, which had been on hiatus ever since Activision killed the Guitar Hero series back in 2011 after flagging sales. In other words, Rock Band 4 didn't sell well enough, so shops cut the price, resulting in less money coming in to Mad Catz. This, Mad catz said, resulted in "higher inventory balances as well as lower margins due to increased promotional activity with retailers". It was a similar story for Rock Band 4, whose publisher Mad Catz cut 37 per cent of staff after Rock Band "sell-through was lower than originally forecast". That's corporate speak for didn't sell well enough. In a financial call last night, Activision said Guitar Hero Live, which launched last year against direct competitor Rock Band 4, suffered "lower than expected performance". The game came with 42 songs on the disc and 200 songs in the GHTV collection new content is released to GHTV every week via premium shows that give players unique incentives.Hot on the heels of Rock Band 4's failure to meet sales expectations, Activision has said Guitar Hero Live also didn't do the business. GHTV allows users to pick up and play currently-streamed music at any time or to pay money and in-game credits to play any song in the library instead of relying on traditional downloadable material. Songs on GHTV are delivered with the note track on top of their music video or live concert footage. FreeStyleGames also wanted to avoid the traditional downloadable content model when it came to adding new songs to the game, so they developed the GHTV mode, which includes curated playlists in the style of music television channels that are streamed around the clock, allowing them to acquire and add new songs easily. Activision gave FreeStyleGames complete reign to rejuvenate the franchise, which resulted in the development of a new guitar controller with a 6-button, 3-fret configuration, as opposed to the 5-button controller of prior games.įreeStyleGames also wanted to give the player a more immersive experience, so they designed the main career mode GH Live to display the note pattern atop full-motion video taken from the perspective of a lead guitarist during a concert, with the crowd and other band members dynamically reacting to the player’s performance. Activision wanted to bring back Guitar Hero for the next generation of video game systems, but the new game had to be unique. The game is a relaunch of the Guitar Hero franchise, and it is the first new entry in the series since Warriors of Rock in 2010 and the eighth overall. The purpose of this game, like with previous ones in the series, is to utilize a special guitar controller to match fret patterns presented on-screen, scrolling note patterns in time with the music. Guitar Hero Live is a music video game produced by Activision and created by FreeStyleGames.
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